Mission & Core Values

Vision

-Challenger’s Community –

  

Akatsuki Group is building its foundation across three core domains:
Entertainment, Lifestyle Services, and Solutions.

We aim to enhance value by fostering collaboration not only between businesses but also between the people behind them.
At the same time, we continuously pursue ideas and services that spark surprise and new possibilities—
with the agility to move fast, and the creativity to deliver the unexpected.
In a world of rapid change, we embrace our role as challengers—
grasping customer needs while staying open to emerging opportunities.
We aspire to be a community where creators, talents, teams, and partner companies
who envision bold new ventures choose to belong—
not only as collaborators, but as fellow challengers growing together.

Mission Statement

Transforming the world into a more joyful and enriched place through sensitivity and technology.

Core Values

  • Think, move, and take action.

    In a fast-changing world, start with yourself and keep iterating quickly.

  • Work is a team sport.

    Think from others’ and the team’s perspective — not just your own.

  • Keep your standards high.

    In a world without micromanagement, your own bar defines you.

  • Speed matters.

    It’s not talent, but execution speed that makes the biggest difference.

  • Focus on what you can do.

    Do your part fully — don’t be a critic, be a doer.

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