NAME ORIGIN
Our company name, Akatsuki, comes from the Japanese word “暁 (akatsuki),” which means dawn — carrying the meaning of bringing a new dawn to the world.
Along with our desire to contribute to society through our services and products, we wish to show a way of working and an organizational style that are based on Akatsuki’s unique values. Through these efforts, we hope to realize a bright society where everyone can smile.
Our previous corporate logo represented a radiant sun.
The new corporate logo expresses our strong will to continue creating value within society. The arrow symbol represents the sense of speed as we keep taking on new challenges.
In addition, the logo’s color scale is inspired by the idea of a team where diverse and colorful individualities blend together.