{"id":44176,"date":"2021-05-19T10:00:39","date_gmt":"2021-05-19T01:00:39","guid":{"rendered":"https:\/\/aktsk.jp\/?p=44176"},"modified":"2021-05-31T18:00:03","modified_gmt":"2021-05-31T09:00:03","slug":"%e3%82%a2%e3%82%ab%e3%83%84%e3%82%ad%e3%81%a8%e5%b0%8f%e5%ad%a6%e9%a4%a8%e9%9b%86%e8%8b%b1%e7%a4%be%e3%83%97%e3%83%ad%e3%83%80%e3%82%af%e3%82%b7%e3%83%a7%e3%83%b3%e3%81%8ctiktok%e7%99%ba","status":"publish","type":"post","link":"https:\/\/aktsk.jp\/en\/press\/44176\/","title":{"rendered":"Akatsuki Inc. and Shogakukan-Shueisha Productions Embark on Project to Create New IP for Launch from the TikTok Platform: First Character Collection Gathers Over 170,000 Followers on TikTok; Fans of “Hoppe Pomrisu” Concentrated Among 10\u201320 Year Olds"},"content":{"rendered":"

Tokyo, Japan, May 19, 2021 <\/strong> \u2014 Akatsuki Inc. announced today that it and Chiyoda City, Tokyo-based Shogakukan-Shueisha Productions Co., Ltd. (ShoPro) have embarked on a joint project to create new intellectual property (IP) for launch from the TikTok platform. As the first of many characters to come, the project has rolled out a collection of adorable big-cheeked squirrels called Hoppe Pomrisu.
\n\"\"<\/p>\n

The project<\/strong>
\nThe project envisions launching communicative characters that, letting them convey their innermost feelings without uttering a word, will bring the world\u2019s teens together. The joint Akatsuki\u2013ShoPro venture\u2019s purpose is to create IP and launch from Japan to the world via the TikTok platform.<\/p>\n

TikTok has been downloaded some 2 billion times by users around the globe*. A survey of 10\u201315 year old girls\u2020 conducted for the project found that over half of middle school-age girls follow TikTok (56.7% of first-year, 66.7% of second year, and 53.3% of third-year middle schoolers). There have also been characters and artists achieving immense popularity thanks to videos posted to the platform.<\/p>\n

In moving the project forward, Akatsuki and ShoPro will assume roles commensurate to their respective competencies as they work toward creating new IP for launch via TikTok with a view to developing a rights-management business in and beyond Japan. Leveraging its experience as a devs and ops team and content production capabilities nurtured in the creation of IP for Kumarba\u2019s YouTube for Kids channel and other like platforms, Akatsuki will create IP, produce content, and develop strategies for acquiring fans on TikTok and other social networking services. ShoPro will build on its extensive merchandising and character-development know-how to manage content licensing, turn characters into merchandise, do their marketing (including promotions), and sell merchandise through brick-and-mortar and online retailing outlets.<\/p>\n

Hoppe Pomrisu, the first character collection of many to come<\/strong>
\nA TikTok account for Hoppe Pomrisu, the first of the project\u2019s many upcoming characters, was launched in December 2020. It features videos depicting the love life and daily routine of several adorable Hoppe Pomrisus that have won a following among kids and young people, most between the ages of 10 and 20. Posted videos have been watched over 10 million times, and the account\u2019s followers exceeded 180,000 in just four months\u2014many of them overseas, indicating that the characters are popular with TikTok users outside Japan too.<\/p>\n

* Source: Sensor Tower research, April 2020<\/span>
\n\u2020Source: July 2020 Persona Discovery Survey of Targets in Character Content Development for 10\u201315-year-old (elementary- and middle-school) Girls<\/span><\/p>\n

The Hoppe Pomrisu TikTok account (@pomrisu)
\nhttps:\/\/www.tiktok.com\/@pomrisu<\/a><\/strong><\/div>\n

\"\"<\/p>\n

The Hoppe Pomrisu characters<\/strong>
\n\"\"<\/p>\n

Hoppe Pomrisu are little squirrels. When their cheeks get filled with things they like, they swell and go \u201cpop,\u201d expelling little hearts. The sight of lots of subtly distinctive Pomrisus with their checks going \u201cpop\u201d when they\u2019re with someone they like, had lots of sweets, or are having fun dancing, is winning the hearts of users in the 10\u201320 year old segment.<\/p>\n

The Hoppe Pomrisu IP licensing business
\n1. An online store selling original merchandise<\/strong>
\nToday we opened an online store in conjunction with production and sales of original merchandise as part of our Hoppe Pomrisu IP licensing business. The first merchandise lineup offers 48 variations of six items such as T-shirts, mugs, and tote bags; going forward, new item designs will launch on an ongoing basis.<\/p>\n

Hoppe Pomrisu online store (opened May 19, 2021)
\nhttps:\/\/pomrisu.jp\/<\/a><\/strong>
\n\"\"<\/p>\n

2. Hoppe Pomrisu LINE stamps<\/strong>
\nA collection of Hoppe Pomrisu stamps for LINE are available for purchase in the Creators\u2019 stickers section of the LINE stamp store at https:\/\/store.line.me\/stickershop\/product\/14870595\/<\/a>
\n\"\"<\/p>\n

Licensees sought<\/strong>
\nInterested in licensing Hoppe Pomrisu IP for your business? To learn more details, drop us a line via the contact points below.<\/p>\n

Hoppe Pomrisu Licensing Desk
\nShinji Yamamoto (yamamoto-sh@shopro.co.jp<\/a>) or Shuri Suwa (suwa-shuri@shopro.co.jp<\/a>), Licensing Division, Shogakukan-Shueisha Productions Co., Ltd.<\/div>\n

What lies ahead<\/strong>
\nIn addition to further growing the Hoppe Pomrisu business, the project will be creating more new IP for launch from Japan to the world via TikTok.<\/p>\n

About Akatsuki Inc.<\/strong>
\nAkatsuki is in entertainment. Our vision is to \u201cEntertain the world. Resonate with creators.\u201d and our business is producing intellectual property (IP) with focus on games. We\u2019re able to develop and host games with a deep appreciation of their worldviews, we can create original IP, and we have the capacity to provide IP value-enhancing solutions. But most of all, we\u2019re committed to delivering entertainment that will rock people around the world.<\/p>\n

About ShoPro<\/strong>
\nShogakukan-Shueisha Productions Co., Ltd. (ShoPro) provides a broad range of services in the entertainment and learning & education market segments. The Media business licenses and merchandises intellectual property (IP) owned by Shogakukan Inc., and is involved in merchandising characters, producing TV shows and videos, organizing events, and many other products that entertain in Japan and abroad. The concept that unites its two seemingly incompatible segments of education and entertainment is \u2018edutainment\u2018 – this is what allows ShoPro to provide its distinctive content to a global audience.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tokyo, Japan, May 19, 2021 \u2014 Akatsuki Inc. announced today that it and Chiyoda City, Tokyo-based Shogakukan-Shueisha Productions Co., Ltd. (ShoPro) have embarked on a joint project to create new intellectual property (IP) for launch from the TikTok platform. As the first of many characters to come, the project has rolled out a collection of […]<\/p>\n","protected":false},"author":26,"featured_media":43548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_locale":"en_US","_original_post":"https:\/\/aktsk.jp\/?p=43514"},"categories":[9],"tags":[],"yoast_head":"\nAkatsuki Inc. and Shogakukan-Shueisha Productions Embark on Project to Create New IP for Launch from the TikTok Platform: First Character Collection Gathers Over 170,000 Followers on TikTok; Fans of "Hoppe Pomrisu" Concentrated Among 10\u201320 Year Olds | \u682a\u5f0f\u4f1a\u793e\u30a2\u30ab\u30c4\u30ad\uff08Akatsuki Inc.)<\/title>\n<meta name=\"description\" content=\"Tokyo, Japan, May 19, 2021 \u2014 Akatsuki Inc. announced today that it and Chiyoda City, Tokyo-based Shogakukan-Shueisha Productions Co., Ltd. (ShoPro) have embarked on a joint project to create new intellectual property (IP) for launch from the TikTok platform. As the first of many characters to come, the project has rolled out a collection of adorable big-cheeked squirrels called Hoppe Pomrisu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aktsk.jp\/en\/press\/44176\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Akatsuki Inc. and Shogakukan-Shueisha Productions Embark on Project to Create New IP for Launch from the TikTok Platform: First Character Collection Gathers Over 170,000 Followers on TikTok; Fans of "Hoppe Pomrisu" Concentrated Among 10\u201320 Year Olds | \u682a\u5f0f\u4f1a\u793e\u30a2\u30ab\u30c4\u30ad\uff08Akatsuki Inc.)\" \/>\n<meta property=\"og:description\" content=\"Tokyo, Japan, May 19, 2021 \u2014 Akatsuki Inc. announced today that it and Chiyoda City, Tokyo-based Shogakukan-Shueisha Productions Co., Ltd. (ShoPro) have embarked on a joint project to create new intellectual property (IP) for launch from the TikTok platform. As the first of many characters to come, the project has rolled out a collection of adorable big-cheeked squirrels called Hoppe Pomrisu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aktsk.jp\/en\/press\/44176\/\" \/>\n<meta property=\"og:site_name\" content=\"\u682a\u5f0f\u4f1a\u793e\u30a2\u30ab\u30c4\u30ad\uff08Akatsuki Inc.)\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AkatsukiJPN\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-19T01:00:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-31T09:00:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/aktsk-jp-production.appspot.com\/1\/2021\/05\/pomrisu-1200-630.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Akatsuki\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/aktsk.jp\/#website\",\"url\":\"https:\/\/aktsk.jp\/\",\"name\":\"\\u682a\\u5f0f\\u4f1a\\u793e\\u30a2\\u30ab\\u30c4\\u30ad\\uff08Akatsuki Inc.)\",\"description\":\"\\u30a2\\u30ab\\u30c4\\u30ad\\u306f\\u3001\\u5fc3\\u304c\\u6c42\\u3081\\u308b\\u6d3b\\u52d5\\u304c\\u307f\\u3093\\u306a\\u306e\\u5e78\\u305b\\u306e\\u539f\\u52d5\\u529b\\u3068\\u306a\\u308b\\u4e16\\u754c\\u300cA Heart Driven World.\\u300d\\u3092\\u30d3\\u30b8\\u30e7\\u30f3\\u3068\\u3057\\u3066\\u3044\\u307e\\u3059\\u3002\\u30e2\\u30d0\\u30a4\\u30eb\\u30b2\\u30fc\\u30e0\\u4e8b\\u696d\\u3001\\u30ea\\u30a2\\u30eb\\u306a\\u4f53\\u9a13\\u3092\\u5c4a\\u3051\\u308b\\u30e9\\u30a4\\u30d6\\u30a8\\u30af\\u30b9\\u30da\\u30ea\\u30a8\\u30f3\\u30b9\\u4e8b\\u696d\\u3092\\u67f1\\u3068\\u3057\\u3066\\u3001\\u5fc3\\u304c\\u8e0a\\u308a\\u3001\\u611f\\u52d5\\u3068\\u3064\\u306a\\u304c\\u308a\\u3092\\u3082\\u305f\\u3089\\u3059\\u30a8\\u30f3\\u30bf\\u30fc\\u30c6\\u30a4\\u30f3\\u30e1\\u30f3\\u30c8\\u3092\\u30b0\\u30ed\\u30fc\\u30d0\\u30eb\\u306b\\u5c55\\u958b\\u3057\\u3066\\u3044\\u307e\\u3059\\u3002\\u79c1\\u305f\\u3061\\u81ea\\u8eab\\u304c\\u30ef\\u30af\\u30ef\\u30af\\u3057\\u306a\\u304c\\u3089\\u4f5c\\u3063\\u305f\\u3082\\u306e\\u304c\\u8ab0\\u304b\\u306e\\u5fc3\\u3092\\u52d5\\u304b\\u3057\\u3001\\u4e00\\u4eba\\u3072\\u3068\\u308a\\u306e\\u4eba\\u751f\\u3092\\u8c4a\\u304b\\u306b\\u8272\\u3065\\u3051\\u3066\\u3044\\u304f\\u3068\\u4fe1\\u3058\\u3066\\u3001\\u3053\\u308c\\u304b\\u3089\\u3082\\u4e16\\u754c\\u3092\\u30ab\\u30e9\\u30d5\\u30eb\\u306b\\u7167\\u3089\\u3057\\u3066\\u307e\\u3044\\u308a\\u307e\\u3059\\u3002\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/aktsk.jp\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/aktsk.jp\/en\/press\/44176\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/storage.googleapis.com\/aktsk-jp-production.appspot.com\/1\/2021\/05\/pomrisu-1200-630.png\",\"contentUrl\":\"https:\/\/storage.googleapis.com\/aktsk-jp-production.appspot.com\/1\/2021\/05\/pomrisu-1200-630.png\",\"width\":1200,\"height\":630},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aktsk.jp\/en\/press\/44176\/#webpage\",\"url\":\"https:\/\/aktsk.jp\/en\/press\/44176\/\",\"name\":\"Akatsuki Inc. and Shogakukan-Shueisha Productions Embark on Project to Create New IP for Launch from the TikTok Platform: First Character Collection Gathers Over 170,000 Followers on TikTok; Fans of \\\"Hoppe Pomrisu\\\" Concentrated Among 10\\u201320 Year Olds | \\u682a\\u5f0f\\u4f1a\\u793e\\u30a2\\u30ab\\u30c4\\u30ad\\uff08Akatsuki Inc.)\",\"isPartOf\":{\"@id\":\"https:\/\/aktsk.jp\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/aktsk.jp\/en\/press\/44176\/#primaryimage\"},\"datePublished\":\"2021-05-19T01:00:39+00:00\",\"dateModified\":\"2021-05-31T09:00:03+00:00\",\"author\":{\"@id\":\"https:\/\/aktsk.jp\/#\/schema\/person\/d2d03aa240fdd6d237ad7af21f3bcd14\"},\"description\":\"Tokyo, Japan, May 19, 2021 \\u2014 Akatsuki Inc. announced today that it and Chiyoda City, Tokyo-based Shogakukan-Shueisha Productions Co., Ltd. (ShoPro) have embarked on a joint project to create new intellectual property (IP) for launch from the TikTok platform. As the first of many characters to come, the project has rolled out a collection of adorable big-cheeked squirrels called Hoppe Pomrisu.\",\"breadcrumb\":{\"@id\":\"https:\/\/aktsk.jp\/en\/press\/44176\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/aktsk.jp\/en\/press\/44176\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/aktsk.jp\/en\/press\/44176\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/aktsk.jp\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Akatsuki Inc. and Shogakukan-Shueisha Productions Embark on Project to Create New IP for Launch from the TikTok Platform: First Character Collection Gathers Over 170,000 Followers on TikTok; Fans of “Hoppe Pomrisu” Concentrated Among 10\\u201320 Year Olds\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/aktsk.jp\/#\/schema\/person\/d2d03aa240fdd6d237ad7af21f3bcd14\",\"name\":\"Akatsuki\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/aktsk.jp\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fc311deff1f5b33478261c7410f45903?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fc311deff1f5b33478261c7410f45903?s=96&d=mm&r=g\",\"caption\":\"Akatsuki\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Akatsuki Inc. and Shogakukan-Shueisha Productions Embark on Project to Create New IP for Launch from the TikTok Platform: First Character Collection Gathers Over 170,000 Followers on TikTok; Fans of \"Hoppe Pomrisu\" Concentrated Among 10\u201320 Year Olds | \u682a\u5f0f\u4f1a\u793e\u30a2\u30ab\u30c4\u30ad\uff08Akatsuki Inc.)","description":"Tokyo, Japan, May 19, 2021 \u2014 Akatsuki Inc. announced today that it and Chiyoda City, Tokyo-based Shogakukan-Shueisha Productions Co., Ltd. (ShoPro) have embarked on a joint project to create new intellectual property (IP) for launch from the TikTok platform. As the first of many characters to come, the project has rolled out a collection of adorable big-cheeked squirrels called Hoppe Pomrisu.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aktsk.jp\/en\/press\/44176\/","og_locale":"en_US","og_type":"article","og_title":"Akatsuki Inc. and Shogakukan-Shueisha Productions Embark on Project to Create New IP for Launch from the TikTok Platform: First Character Collection Gathers Over 170,000 Followers on TikTok; Fans of \"Hoppe Pomrisu\" Concentrated Among 10\u201320 Year Olds | \u682a\u5f0f\u4f1a\u793e\u30a2\u30ab\u30c4\u30ad\uff08Akatsuki Inc.)","og_description":"Tokyo, Japan, May 19, 2021 \u2014 Akatsuki Inc. announced today that it and Chiyoda City, Tokyo-based Shogakukan-Shueisha Productions Co., Ltd. (ShoPro) have embarked on a joint project to create new intellectual property (IP) for launch from the TikTok platform. As the first of many characters to come, the project has rolled out a collection of adorable big-cheeked squirrels called Hoppe Pomrisu.","og_url":"https:\/\/aktsk.jp\/en\/press\/44176\/","og_site_name":"\u682a\u5f0f\u4f1a\u793e\u30a2\u30ab\u30c4\u30ad\uff08Akatsuki Inc.)","article_publisher":"https:\/\/www.facebook.com\/AkatsukiJPN\/","article_published_time":"2021-05-19T01:00:39+00:00","article_modified_time":"2021-05-31T09:00:03+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/storage.googleapis.com\/aktsk-jp-production.appspot.com\/1\/2021\/05\/pomrisu-1200-630.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"Akatsuki","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/aktsk.jp\/#website","url":"https:\/\/aktsk.jp\/","name":"\u682a\u5f0f\u4f1a\u793e\u30a2\u30ab\u30c4\u30ad\uff08Akatsuki Inc.)","description":"\u30a2\u30ab\u30c4\u30ad\u306f\u3001\u5fc3\u304c\u6c42\u3081\u308b\u6d3b\u52d5\u304c\u307f\u3093\u306a\u306e\u5e78\u305b\u306e\u539f\u52d5\u529b\u3068\u306a\u308b\u4e16\u754c\u300cA Heart Driven World.\u300d\u3092\u30d3\u30b8\u30e7\u30f3\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u4e8b\u696d\u3001\u30ea\u30a2\u30eb\u306a\u4f53\u9a13\u3092\u5c4a\u3051\u308b\u30e9\u30a4\u30d6\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u4e8b\u696d\u3092\u67f1\u3068\u3057\u3066\u3001\u5fc3\u304c\u8e0a\u308a\u3001\u611f\u52d5\u3068\u3064\u306a\u304c\u308a\u3092\u3082\u305f\u3089\u3059\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u3092\u30b0\u30ed\u30fc\u30d0\u30eb\u306b\u5c55\u958b\u3057\u3066\u3044\u307e\u3059\u3002\u79c1\u305f\u3061\u81ea\u8eab\u304c\u30ef\u30af\u30ef\u30af\u3057\u306a\u304c\u3089\u4f5c\u3063\u305f\u3082\u306e\u304c\u8ab0\u304b\u306e\u5fc3\u3092\u52d5\u304b\u3057\u3001\u4e00\u4eba\u3072\u3068\u308a\u306e\u4eba\u751f\u3092\u8c4a\u304b\u306b\u8272\u3065\u3051\u3066\u3044\u304f\u3068\u4fe1\u3058\u3066\u3001\u3053\u308c\u304b\u3089\u3082\u4e16\u754c\u3092\u30ab\u30e9\u30d5\u30eb\u306b\u7167\u3089\u3057\u3066\u307e\u3044\u308a\u307e\u3059\u3002","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aktsk.jp\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/aktsk.jp\/en\/press\/44176\/#primaryimage","inLanguage":"en-US","url":"https:\/\/storage.googleapis.com\/aktsk-jp-production.appspot.com\/1\/2021\/05\/pomrisu-1200-630.png","contentUrl":"https:\/\/storage.googleapis.com\/aktsk-jp-production.appspot.com\/1\/2021\/05\/pomrisu-1200-630.png","width":1200,"height":630},{"@type":"WebPage","@id":"https:\/\/aktsk.jp\/en\/press\/44176\/#webpage","url":"https:\/\/aktsk.jp\/en\/press\/44176\/","name":"Akatsuki Inc. and Shogakukan-Shueisha Productions Embark on Project to Create New IP for Launch from the TikTok Platform: First Character Collection Gathers Over 170,000 Followers on TikTok; Fans of \"Hoppe Pomrisu\" Concentrated Among 10\u201320 Year Olds | \u682a\u5f0f\u4f1a\u793e\u30a2\u30ab\u30c4\u30ad\uff08Akatsuki Inc.)","isPartOf":{"@id":"https:\/\/aktsk.jp\/#website"},"primaryImageOfPage":{"@id":"https:\/\/aktsk.jp\/en\/press\/44176\/#primaryimage"},"datePublished":"2021-05-19T01:00:39+00:00","dateModified":"2021-05-31T09:00:03+00:00","author":{"@id":"https:\/\/aktsk.jp\/#\/schema\/person\/d2d03aa240fdd6d237ad7af21f3bcd14"},"description":"Tokyo, Japan, May 19, 2021 \u2014 Akatsuki Inc. announced today that it and Chiyoda City, Tokyo-based Shogakukan-Shueisha Productions Co., Ltd. (ShoPro) have embarked on a joint project to create new intellectual property (IP) for launch from the TikTok platform. As the first of many characters to come, the project has rolled out a collection of adorable big-cheeked squirrels called Hoppe Pomrisu.","breadcrumb":{"@id":"https:\/\/aktsk.jp\/en\/press\/44176\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aktsk.jp\/en\/press\/44176\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/aktsk.jp\/en\/press\/44176\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/aktsk.jp\/en\/"},{"@type":"ListItem","position":2,"name":"Akatsuki Inc. and Shogakukan-Shueisha Productions Embark on Project to Create New IP for Launch from the TikTok Platform: First Character Collection Gathers Over 170,000 Followers on TikTok; Fans of “Hoppe Pomrisu” Concentrated Among 10\u201320 Year Olds"}]},{"@type":"Person","@id":"https:\/\/aktsk.jp\/#\/schema\/person\/d2d03aa240fdd6d237ad7af21f3bcd14","name":"Akatsuki","image":{"@type":"ImageObject","@id":"https:\/\/aktsk.jp\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/fc311deff1f5b33478261c7410f45903?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fc311deff1f5b33478261c7410f45903?s=96&d=mm&r=g","caption":"Akatsuki"}}]}},"_links":{"self":[{"href":"https:\/\/aktsk.jp\/wp-json\/wp\/v2\/posts\/44176"}],"collection":[{"href":"https:\/\/aktsk.jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aktsk.jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aktsk.jp\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/aktsk.jp\/wp-json\/wp\/v2\/comments?post=44176"}],"version-history":[{"count":8,"href":"https:\/\/aktsk.jp\/wp-json\/wp\/v2\/posts\/44176\/revisions"}],"predecessor-version":[{"id":44343,"href":"https:\/\/aktsk.jp\/wp-json\/wp\/v2\/posts\/44176\/revisions\/44343"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aktsk.jp\/wp-json\/wp\/v2\/media\/43548"}],"wp:attachment":[{"href":"https:\/\/aktsk.jp\/wp-json\/wp\/v2\/media?parent=44176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aktsk.jp\/wp-json\/wp\/v2\/categories?post=44176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aktsk.jp\/wp-json\/wp\/v2\/tags?post=44176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}